Blog

Search engine positioning - part 1

Tuesday, 10 November 2009 22:01 Written by Pascal Jarry

It's no secret that any company wanting to succeed on the web needs a positioning plan in order to come out on top of search engine results. Having a well structured website with interesting content is, of course, a prerequisite for selling products or services on the web but this alone is not enough to be successful and put you ahead of the competition. I often use the following analogy in my e-marketing course I teach at the SAJE in Montréal: an entrepreneur pays for smart new business cards, he puts then in his new cardholder on his desk and sits back, waiting for the phone to start ringing - he will wait a long time. In order to succeed he needs to get out and network; he needs to talk up his business at every opportunity and had out his business card to everyone he meets. The same principal applies to the web: the website is the business card and search engine positioning is the virtual networking. For all of you who have a website, here are a few tips to help you increase the number of visitors to your sites.

HPJ Solutions' new skin!

Wednesday, 30 September 2009 21:49 Written by Pascal Jarry

The team at HPJ Solutions is happy to present our new website. You have to look back to 2006 to understand the road travelled since our beginnings. Following my career in Europe as a Systems Architect for BNP Paribas, I decided to return to Canada to start a company specialized in developing solutions for small to medium sized businesses.

Three years later, I am glad to report that the challenge has been met. HPJ Solutions now has upwards of fifty clients including l’Ordre des ingénieurs du Québec, Ivanhoé Cambridge, La Maison Jean Lapointe and many other SMB's that contributes to Québec's core economy.

HPJ Solutions' success to date can be attributed to the quality of its young team. I am surrounded by a dozen talented and diverse collaborators that are motivated by challenges.

HPJ is specialized in Web Development and Design. Our secret to developing quality sites is that we have developed our methodology and industrialized our process. All projects start with an analysis, we make sure to truly understand our clients needs in order to offer them a solution that corresponds to their specific needs.

Following the analysis, our design team takes over. Their job is to carefully scrutinize the web in search of the latest graphical trends. In parallel with the design team, our development team will put all of the necessary technical components into place. Finally, the integrators will apply the images and graphics according to the directives from our design team.

The next step is to deploy the site on our secure infrastructure. Most of our clients opt for our Web Access bundles. A turnkey solution that allows users to modify their own sites without an previous technical knowledge.

A site without an SEO campaign deployed and tracked by professionals has much less impact on the short, medium, and long-term. Our guides, procedures and experience with SEO tools such as Google Analytics et Google AdWords help us get results for our clients. Our SEO team is currently working on gaining the status of Google Certified Partners.

ROI, increased conversions, and the increase in brand notoriety are all reasons why our customers choose to do business with us. We understand this very well and work daily in this optic.

Thank you to my staff who worked hard on this site for several months. Do you remember our brainstorming pizza night? I think we can all be proud. Bravo!

Pascal Jarry
President, HPJ Solutions Inc.